An In-Depth Conversation with Music Industry Mogul Bernard Porter [Part 2]

Welcome to Part 2 of The Future of Music Podcast with Bernard Porter where we explore the future of the music industry. We had the privilege of featuring an exceptional guest whose transformative journey has been nothing short of awe-inspiring. Often overlooked yet undeniably influential, our guest has charted a remarkable path, from a self-sufficient 14-year-old struggling touring musician to a highly accomplished titan in the music business. 

When Bernard Porter and Jonathan Boyd locked into the conversation in the latest episode of “The Future of Music Podcast”, listeners were in for a transformative experience. Jonathan was eager to delve into Bernard’s past experiences, noting with enthusiasm, “We were just at selling out shows with Little Richard and Jerry Lee Lewis, which is just incredible.” What listeners might not have expected, however, was the profound spiritual journey Porter shared next.

Porter confessed, “All along the journey I always felt a presence with me… it turned out being God.” This realization didn’t come immediately for him, but as he navigated life’s challenges — from being on his own since 14, relying on raw instincts to assess intentions and agendas, to wrestling with his limited formal education — this guiding force became clearer.

Porter’s words held weight and wisdom. His insights into the human experience — the internal battles of self-worth, the importance of recognizing our unique gifts, and the necessity of mentors — were especially poignant. He bravely shared, “For the longest time, I would have nightmares because I didn’t go to college,” and how societal pressures almost stifled his journey. But then he added, “I wanted to be a doctor, but… I quickly figured out that is not in the cards for me. I don’t have the money, I don’t have the education scholastically. But guess what guys? That’s exactly what I am. I’m just a different kind of doctor.” His words reflect the journey of finding purpose, even when it looks different than our initial dreams.

Bernard Porter

Bernard Porter: The Maestro Behind Legends

In the glitzy world of music, Bernard Porter has seen it all. From magical moments with icons to intense encounters at dizzying heights, his journey is nothing short of cinematic.

Imagine a room, filled to the brim with awe-struck onlookers. Each one a legendary artist in their own right. At the center of it all, Jerry Lee Lewis, exuding a charisma that could command an entire stadium. To many, he was “The Killer,” an unstoppable force of nature. At the Hyman Auditorium in Nashville, he did more than perform; he educated. Every gesture, every note, was a lesson in sheer artistry. But with Jerry came mysteries, like his seemingly supernatural ability to recognize a face from decades past, even amidst flashing cameras and throngs of fans.

Yet, it wasn’t just Jerry who enchanted Porter. There was Little Richard, a presence so overwhelming that he could command an audience by merely existing behind his piano. It was like watching magic unfurl.

The world of music wasn’t always glitz and glamour. Porter recalls a terrifying flight with Jerry Lee Lewis. Above the storm, amidst flashes of lightning, the realization dawned on him – he was witnessing rock ‘n’ roll history. As the plane plummeted through thunderclouds, while others panicked, Jerry remained unflappable, his stories undisturbed by the chaos around.

But even with all its allure, the music industry took its toll. Porter, despite the success, felt a void. An unsettling undercurrent of stress began to erode his health. Doctors couldn’t pinpoint a cause, but as he journaled his life, it became evident: the relentless pace and the unbelievable stories, as captivating as they were, had become a burden.

The realization forced Porter to pivot. Leaving behind the secular music scene, he sought solace and purpose. His prayers were answered in the form of PCG (Premier Career Guidance), a venture that allowed him to mentor and guide budding artists. From digital marketing to understanding the intricacies of the music industry, PCG became Porter’s platform to give back.

However, the music world wasn’t done with its surprises. A prodigious young talent from Kentucky, skilled in instruments and songwriting, caught Porter’s attention. This wunderkind, at just 19, began reshaping the digital marketing landscape. The brilliance Porter had witnessed with Jerry and Richard seemed to have found another muse.

Bernard Porter’s life reads like a symphony, with each note more compelling than the last. From backstage encounters with legends to forging new paths in an ever-evolving industry, he remains a testament to the magic and mayhem of music.


Here’s part 2 of the interview with Bernard Porter:

Ryan Withrow: That’s amazing. Amazing man. That’s incredible. That is okay. We just end there, I think. I think that’s good. No, I, but it continues. 

Bernard Porter: No, yeah, that’s, but, but it’s insane. Go ahead, 

Ryan Withrow: please. Oh no, I’m just like, no, it’s amazing to me that like, you’re not even through accomplishments at this point. Like it’s, it’s so incredible and amazing that the story is like, I.

The development, like most people go from, I guess like a lot of people, I should say, think in terms of progress, right? And progress being this very slow, gradual thing no matter what you do. It’s just kind of like this slow, gradual thing. And of course, on the outset, like it sounds like it’s quick what we’re hearing with this.

Mm-hmm. It’s not the case. There’s a lot of work you know, I’m sure you worked. 60 hours every single 24 hour day during that process. But really just the fact that they always talk about in, in being an entrepreneur and, and everything as well, like 10 Xing, a hundred Xing, like going into these big things.

Like you actually do that in all of these steps, right? So I think at the very least, I’m, I’m amazed at the story, but also I think it’s incredible to share stories and these leaps already that happen to multiply your success so, so massively. ’cause it really shows everybody that like it, it’s doable.

Like it’s, it’s able, you can do these things and take these huge leaps and as long as you work and you put a massive amount of effort behind it, it’s possible. But again, amazing to me that we’re not even through and you’re already like, yeah, you know, no big deal. No big deal. Little Richard, Jerry Lee Lewis, you know, that’s, that’s what I was doing back then.

Jonathan Boyd: So we were at, go ahead. I was gonna say, so we were at number one, I think, you know, so many people are gonna get such a kick outta hearing all of this story, so please don’t, don’t feel like you’re, you know, saying too much or holding back. We want to hear it all. Everybody’s so interested in this. So we were just at settling out shows with Little Richard and Jerry Lee Lewis, which is just incredible.

Let’s, what, what happens from there? 

Bernard Porter: Well, the one thing I wanna back up for a second and, and, and tell you guys that all along the journey I always thought a presence with me. I didn’t quite know what that was. And it, it, it turned out being it turned out being God, I didn’t really know God like I know him now, but I recognize.

I believe that just like an I think I developed some very keen animal instincts. You know, when you’ve technically been on your own since you were 14 years old, and when you’ve technically had to draw on your instincts to survive. When you meet someone, are they there to help you? Are they there to hurt you?

What is their agenda? That I, I, with those keen, that discernment that I had, that I, I always felt this presence with me. And then later out, later on, I figured out it was God there and he was preserving me, you know, to be here today Yeah. May be the reason that somebody’s going to hear this, to understand that the importance of that spirituality and how we have drifted away from that.

And and we see what happens to our world when we do. But you know, I, I know it’s real. I, I’ve experienced so many supernatural things in my life that it, it, it, it’s not even, it, it’s almost, it almost has a normalcy to it. Now, I don’t even, you know, and I, I take that as a, a, a great compliment of having, or not compliment, but a gifting.

’cause we all have our gifts, guys, unfortunately, 73% of us never grow to realize what our gift is. And that’s sad. You know, I wanna see more of you realize you, your, whatever your gifts are, and they’re, they’re gonna be different gifts than the three of us. But that’s my wish for all of you, because when you, when you, when you start understanding what your mission here, you actually have a mission on this planet.

It’s almost like we’re in this big, you know matrix per se. You know, we have the giftings that we’ve got. We’re supposed to work on those giftings to enhance them and maximize them, and then we’re supposed to go out there as stewards in the world mm-hmm. And make a difference. And then when, and mark it down.

When we get to that next place, you’re all gonna go back and say, you know, that guy, Bernard figured this out. He told us this in advance. He was right. You know, your corresponding actions with everything you do, guys, Hey, I have a ninth grade education. I had to leave school to go to work. It wasn’t intentional.

I had to do it. I had to work, I had to provide, it’s not what I wanted. I had, for the longest time, I would have nightmares because I didn’t go to college and I didn’t think I was, and you have the little enemy on your shoulder telling you you’re not smart enough, you’re not good enough. You can’t do that.

They’re masters at what they do. That’s their job. Okay. But I had to deal with that for a long, long, long time because that just was not in, in the cards for me. I actually wanted to be a doctor. Hmm. That’s what I wanna be as a child. I wanted to be a doctor, but I then I became so wise in the world because of mentorship and just real world education that I quickly figured out that is not in the cards for me.

I don’t have the money, I don’t have the education scholastically. I am not going to be a doctor. But guess what guys? That’s exactly what I am. I’m just a different kind of doctor. 

Ryan Withrow: Very true. I mean, that’s like, I mean so much out of that. Right. So first I appreciate that. I think a lot of people need to hear everything you just said.

Incredibly beneficial. Super super incredible insights. Like, I really appreciate you for, for being here and sharing that and again, connecting the dots for a lot of people that are out there in that percentage that, that majority percentage mm-hmm. That are kind of sitting back there going, you know, what am I, what, what do I have?

I don’t know. I’m just gonna do this thing. And like, that’s good enough. But I think there is this massive. When you, when you, I guess I could put it this way, when you stifle those potential gifts or what you’re supposed to be doing and what’s supposed to fulfill you, but also fulfill others through your fulfillment when you do that, you do kind of feel this sense of something’s off, something’s wrong, something’s not complete.

Mm-hmm. Within me. And I think we’ve all been at places in our lives where we experience that every single person, there are just some people that listen to that and realize that’s a sign and that’s, that’s a direction that you have to tackle and, and handle and move into to really solve what’s going on there and find a way to resolve that.

And a lot of people don’t realize that that is an option. I think a lot of us kind of sit back with the norms of, of society and what they see and they’re just like, nah, that’s normal to feel that way. That’s fine. I, I am just gonna keep doing this thing and, and I won’t pay attention to that. I’ll just hide it.

But if you embrace it, You go into it and you try to unpack it and you try to find what that is, trying to lead yourself in the right direction. You really find this, this sense of flourishing and, and growth that’s just amazing. So again, I really appreciate that. 

Bernard Porter: A lot of fascinating things happened around these guys.

These guys were magical. They always talk to artists all the time that, you know, little Richard had such a presence about him that he could be behind that piano and just slightly moving and just staring down the audience. It was the coolest freaking thing you’ve ever seen because he just, the confidence level, it just puts off in the energy.

So it was an interesting study to watch both of them. Jerry had an alter ego. It was Jerry Lee Lewis than there was the killer. And when the killer came out, there was no better artist in the world. I remember when we played the Hyman Auditorium in Nashville. Sold out every, every major artist that you can think of was in the audience.

And brothers. He took ’em to school. I mean, it was unbelievable. He just, he turned the killer was there in full throttle. And the attack, the presence, the energy, and here’s a man at that point that was in his late sixties. It killed him. A lot of supernatural things around Jerry. I remember one time we were occasionally he would make me fly with him.

It wasn’t a request. It was like, you have to fly with me on this day. Okay. So I’d have to fly down to Memphis. I’d go over to the Signature Center. He had a Learjet. We get on that Learjet. We were flying into Myrtle Beach Bandit. It was already down there. He had to come home for something. We were running late because of thunderstorms in the area.

So I remember we finally make it down. We hit an air pocket in, in the sky and I’m, guys we’re up there, we’re up so high. I’m seeing stars on one end, and I’m looking down, looks like five miles down. I’m seeing the thunderstorm, which we’re above, but it looked like it was eons away. So as we land, we have to go through that thunderstorm.

That’s where the scary part was. And it felt like we dropped, you know, about a hundred feet in that jet, and I could feel the blood rushing to my head. We didn’t have any lights on at that point, but I could see the thunderstorm that we’re going through, flashing ba bam, ba bam. And Jerry’s sitting right across from me.

And all of a sudden, guys, I realize where I am. I become present and I go. Oh my God. I’m on a freaking jet where Jerry Lee Lewis is bound to go down. I mean, this is like, this is like, I’m seeing rock and roll history here, and I’m on it. This is in, this is during the fall, guys. And, and the, and the, the funny thing about it all, you know, everybody on that’s on that little plane, we’re all freaking out.

We’re, you know, we’re like, we’re thinking this is it. Jerry didn’t miss a beat. He just, he’s still talking, telling his stories, like it was nothing. But I’m still seeing that flash on him. Pow. And it was just, it was so cinematic. So, so when we landed, I said, well, maybe it’s just me. Maybe I’m over emphasizing what just happened.

So I asked the pilot, I said, guys, were y’all scared just a minute ago? They said, you damn right. We were scared we were falling outta the sky. I said, okay, I’m just making sure that was just, wasn’t just me over exaggerating. So we’re running late, we’re trucking it to the venue. We get to the venue. When we open the doors, we called ahead, the ARD kicked it off ’cause they were 45 minutes late and I’m trying to get Jerry to the stage.

Razzi on the right side. They got a wire fence holding him back, but there’s still the flash cameras, pow, pow, pow camera’s going off. Jerry stops in his track, guys to the point I run into him and almost knock him down. And he said, Bernard, you see that guy right there? And he’s pointing at this guy across the fence.

I said, yes, sir. He said, you get that s o b outta here. I said, okay. He said, I mean it. Get him outta here. I said, yes sir, I certainly will. So I get Jerry back up to the stage and Jerry Lee Lewis and he goes on stage, starts doing his thing. I look back down at the guy, this guy’s as white as a ghost. So I walked down to him, I said, what was that all about?

He said, well, back in 1974, I wrote an article about Jerry Lee Lewis and I said, he might be the devil. And I said, okay, alright. I said, why? Why do you like you’re getting ready to pass out? He said, I’ve never met him.

Oh man. I we’re in a different city. Guys we’re in a different, Jerry was able to, it ain’t like Jerry’s on the internet, like looking up pictures guys. You see my point? Amazing. I’ve never been able to explain that there there were things like that that happened that are unexplainable. Unexplainable. So what happened after that?

What happened after that is we had a banner season together. Mm-hmm. I started having what I thought were health problems. I just, I didn’t feel right. It just, I just felt like something was really wrong with me. I went to my doctor. My doctor put me through every test imaginable. He found a little bit of high cholesterol, which was genetically, we got, got that under control.

He said, Bernard, there’s nothing really, I can find this really wrong with you, other than this little high cholesterol, but something was telling me that something was wrong. Mm-hmm. So my doctor said, I want you to journal everything for two weeks. I want you to journal your diet, what time you go to bed.

Situations at work. Whatever you wanna put in it, I want you to journal for two weeks. And so I did it liberally all day long for two weeks. I turned it into my doctor. Two weeks after that, after he’d read it all, he called me up, he said, I don’t care how much money that you’re making on Jerry Lee Lewis, he said, some of these stories that you are telling me and some of these situations are so absolutely ridiculous.

He said, it’s called stress. And he said, if you don’t stop, you’re gonna die. You’re gonna have a heart attack. He said, that’s what it’s, so I end up resigning that situation because of health reasons. And it wasn’t always him, I must say it was his wife, his father-in-law. It would just, they, they, if they had a reality show, gentlemen, people would not believe it.

It is such, I could just, I could keep going. We could go on for days. Me telling you stories that you would go, that’s just unbelievable. It was just not reality. So, and my doctor was, right Now, was it hard walking away from that income? Yes, it was, but two months later I felt like a new man. I felt like a new man.

It just went, that’s what it was. I didn’t even realize it was stress, that it was killing me like it was. Mm-hmm. But that stress was putting my, putting my body, my internal orient such a strain. Because guys, as you know, the entertainment industry is not a job, it’s a lifestyle. Mm-hmm. Mm-hmm. It’s always with you.

True. You know, always. So I, I moved on from that and here comes my third mentor, the great Stan Mars. Stan Res moved from LA and really brought big business to Nashville, in my opinion. Francis Preston, who was the chairman emeritus of broadcast Music Inc. B m i mm-hmm. Brought Stan from LA and Stan had a big business mindset because he was representing Gloria, Esteban and Miami Sha machine.

He had the first, like I, global team, star Leaf Garrett, I dunno if you guys are meeting. Mm-hmm. Remember, every little girl in the freaking world had that boy’s poster on their wall. Stan was managing him. So Stan and came in and we started a company called The Consortium. Okay. I still ran my big fish entertainment.

I was still doing stuff with Little Richard. Mm-hmm. I still had my publishing assets, but Stan Scent started a management company and Stan was managing Lori Morgan and Clint Black, and he had a bunch of a-list country artists at the time and. Then Stan recommended that we bring Mike Martinovich in, who was used to be the head of marketing for Sony in New York and Nashville.

Brilliant mindset. Mike was intricately involved in the marketing of Garth Brooks. So Mike came in as a partner and then, then we brought Al Shilts into the equation as a partner who had Billy Ray Cyrus, for those of you young people, that’s Miley Cyrus’s father. So and so, so we had the consortium and that was a good business.

We were a-list management company based in Nashville, Tennessee with the four partners, me being the youngest partner with three very seasoned very respected partners and mentors. Stan wanted to have his own record label, so we had a meeting about it. So Mike said, I’ve been doing some light consulting from a, for a company called Broken Bow Records.

Mm-hmm. And he said, maybe we can talk to Benny, who was the owner about giving us our own imprint. And so that ended up evolving into our own imprint label with Broken Bow, but we also did the a and r and the marketing for that company. Hmm. And that really set the tone for what Broken Bow was to be because mm-hmm.

Through our relationship, we had the ability to sign three artists to the label with Benny’s Blessing, the owner of Broken Bow Records. One of those artists that we brought in was Jason Aldeen. Mm-hmm. Who’s obviously hot on the, hot on the market right now in the press. Of course. Yeah. But we ended up we ended after we did that for two years, it was going really, really well.

And then, Broken bow and us kind of felt like we needed to kind of go ourselves buy out on the deal that maybe I wish we hadn’t have taken, but you know what? That’s, you know, that’s life sometimes, you know? Mm-hmm. I mean, I’m not disappointed about that. Even though when Benning sold Broken Bow to Bertman, which, which is b m G, he sold it for $100 million.

So that would’ve been Wow. You know, have our little piece of, that would’ve been nice if we’d have stayed in, but they, they, they did a good job even after us. They went on and did great things, signed a lot of artists, but we, we definitely were in the front end of that, and without question in my mind, I put them on the right trajectory and pathway.

Okay. With the partnership. Once we did our, once we sold out, you know, I’m gonna be honest with you, I wasn’t feeling it. I wasn’t feeling like the secular music side of the industry is where I wanted to be. You know, I was having some serious talk with God. I, I was making money. Hmm. But I wasn’t fulfilled guys.

Sure. Mm-hmm. I wasn’t feeling fulfilled, you know, so I remember being out on a I was consulting this resort property out on Lake of the Ozarks, and I was out on a boat and God kind of gave me the, the vision for P C G, which stands for Premier Career Guidance because it allows me to doctor people.

Mm-hmm. Through consultations. I’ve got an amazing team of people I’ve put together. So we started, here I am jumping out again. I started P C G, and we’re out there trying to guide artists at every level. Prodigies, emerging artists, emerging pros. This is what we do. We’re prescribing, we’re looking at each individual artist.

We’re trying to give them what they need in their career, whether it be digital marketing, brand building. Mm-hmm. A and r stage presence, vocal lessons, identity, brand speaking, dealing with the media, nutrition, thought process, overcoming anxieties, you know putting their business together, understanding how you make money in this industry, whatever it may be.

Mm-hmm. This is what we do with P C G, and it’s, it’s a, it’s been a good business and a very gratifying business with what we’re doing and within our prodigy division. I had a young man I signed out of Kentucky when he was 12. Brilliant. This kid, brilliant pianist, guitar songwriter, signed him to Radio Disney when he was 13 and a half.

All of a sudden he started working. He wanted to work with digital marketing, and I know how he is. So when he asked me was it okay for him to study that, I said, let me talk to your mother, because we both knew when he gets on something, he’s very like, that’s, that’s it. Mm-hmm. Yeah. So I talked to her and she said, if you think it’s a good idea, I’m, I’m good.

So we went down this path with him. Next thing you know, I’m starting to outsource business to this, this young kid disclosing that he’s a minor. Mm-hmm. But he’s killing it. So all of a sudden when he turns 19, I’m already filtering all kinds of business to him. He says, I want to be partners with you.

Now I wanna start a company with you with digital marketing. So we set up a separate entity and that thing is going through the roof. Now. We got insurance companies big. Mm-hmm. Some of the biggest real estate companies in the world, motivational speakers, book authors, musicians, songwriters. So that’s another thing.

It just showed I sewed into him and he’s, he’s actually been one of the better partners I’ve ever had. He’s 20 years old now and he is rocking the world and he is got Brock. Douglas is his vice president. Mm-hmm. That’s how Dutch connect to Brock kind of ties. That’s amazing. Us back in together.

Jonathan Boyd: Yeah. Yeah. That’s incredible. Such an incredible story. And obviously, thank you for sharing it. You bring up this idea of social media and obviously since the times of a lot of the story that you shared, things have changed a lot. So social media didn’t exist, computers didn’t exist back in the day. But one, one of the interesting things to hear you talk about is the development side, the artist development side that existed then, and then fast forward to today where artists are using things like digital marketing, social media, et cetera.

The, the, the game has changed, so to speak but the development side is still there. So I would love to hear your take on how, how are things different when it comes to an artist, you know, most people would say making it or, or making any kind of, you know, getting traction in their career. How are things different now with social media, digital marketing and the way that an artist has to promote themselves or be promoted?

Than it was, you know, back in the day. 

Bernard Porter: Well, you know, back in our day, our marketing was putting posters up on telephone poles. Mm-hmm. You know, come back and see us. Our marketing was trying to verbally cover that with people. That we were gonna be back in two weeks, please come see us. You know, our marketing was picking up the phone and calling people and say, Hey, by the way, I mean, we’re gonna be bad.

Come on out and see us and bring your friends. So I feel for the artists of the day, because you have a lot more, you have a lot more pressure on you because you have to be business people, you have to be marketing people. You have to be apt at social media. You have to be good at your craft. But the, the advantages are we didn’t have the networking that you have with distribution, you know?

Mm-hmm. We didn’t have the ability to put our music out in somebody in India. React in three minutes. Yeah. Mm-hmm. So there are, that’s amazing advantages to that too, you know? So it’s, it it, it’s funny that I had the honor of sitting down with a very famous scientist in La Jolla at the Scripps Institute, and I remember sitting on the boardwalk there watching the sun go down.

And at that point in time, we, we had just introduced the flip phone, so we were not at a smartphone level. Sure. Mm-hmm. But I remember him taking that phone out and telling me, Bernard, everything is going here. Your banking, your music, your interaction, you know, all of that right here. Mm-hmm. But he said, it’s both good and evil.

It’s both and, and it is both good and evil. Yep. Mm-hmm. You wanna figure out how to do something bad, you can figure it out. You wanna do something good, it’s there. Your music, your, you know, it’s all there. You I would be afraid to sit back down with that guy again to get the prediction on the next 20 years.

Yeah. ’cause everything he said, everything he said to me on that day has come true. And it was all based on science. Mm-hmm. It wasn’t hypothetical. It was based on, this is what’s coming, Bernard, get ready. This is what’s coming. He even predicted the storms. They were going to another level that was before Katrina and all that.

He said, you’re, we’re going to see storms that are, are gonna be at another level like we have never experienced before. Hmm. I just, that’s wild blown away. Yeah. 

Jonathan Boyd: So actually we’re of course, as we always do, we’re gonna get into some of those predictions and some of what’s coming in the future. We just, you know, usually some of the most exciting stuff that we talk about.

But before we move on to that, Bernard, I would love to hear what would you say for, let’s say up and coming artists or artists who are trying to, you know, make it on their own, out there, posting on social media. Maybe they’re posting videos on YouTube probably, you know, maybe playing a few shows.

What would you say these days? Would be like your top three tips for somebody like that to get some traction. 

Bernard Porter: Okay. Well, the first thing I wanna say is if something is moving you, it may not be necessarily even music. It could, you know, when you’re trying to build engagement and followers and subscribers and likes and reaction, if something is moving you in the world, the odds are it will move a certain percentage of other people in the world.

So it’s not always about you and your music. It may be something about something you are experiencing in the world geographically. Like I’ve got, I’ve got clients in Canada, and if you saw their surroundings of the mountain ranges, which they don’t even notice, they’re, we don’t get to see that beauty.

Mm-hmm. I said, take your camera and scroll that. And I go, oh my God, that is incredible. I would look at that. You’re missing something that’s right in front of you. Maybe it’s a, a beautiful flower. Maybe it’s a bird, you know, on, on a just a moment. Capture those moments to integrate that into your life.

There’s a reason the reality TV is so wildly popular. People wanna see real, and although that is not real, a lot of that’s contrived in some people’s minds, it’s real. Sure. Mm-hmm. But in, in your, in your posturing with what you do and your promotion, just like you know your world traveler, man, the experiences, you know, with what you’re doing to build that.

A lot of people can’t see what you’re seeing. They will never be able to see what you’re seeing in Denmark, but they can see it through you. You always have to be thinking of that. Now, how does that compliment you? You know, how do you integrate things that are other things in your life outside your music?

That like dogs, there are a lot of dog lovers. Well, bring your dog into it. This is my dog. Introduce him to the world. You know, it makes you real, it makes you approachable, it makes you like you’re my friend. You have to think in terms of that. So many people get off base when they just think it has to be me and my music, and that’s it.

Me and my music. No, no, no, no, no. What are the all, what are the other attributes about you that make you special and make you endearing to this planet? That’s what we want to see. Wow. And the, and you know how you get to the ninja level with that? You will know you’re at ninja level when it becomes fun.

Hmm. And the front end, it’s work, but all of a sudden you start getting a groove on it. Oh, I see what Bernard’s saying. Now, you know, I went into this coffee shop, this is what I had. Yeah. There’s a group of people that want to know that, believe it or not. Yep. Yeah. Wow. You see? True. So, expand your horizon.

What your promotion in, in your engagement. Make sure you’re aesthetic. But as far as your music, your song, make put, put work into your craft. Make it the best it can be. You know, whatever it is. Don’t worry about the money and the fame that can come. Don’t worry about it. Don’t put that as a focus. Put the focus on the music, the rehearsing, the practice you guys have got YouTube, man.

What I have done to have YouTube or lesson oriented things that you guys have mm-hmm. You know, been involved in, had that at my fingertips. I had to physically go and get in somebody’s presence. Mm-hmm. To take a lesson.

Ryan Withrow: Wonderful.

And there you have it, folks. That’s it, man. That’s an incredible sign off. Hey, listen, we’ll make sure that we put. All of the links in the show notes, the description, everything as to where you can find and follow Bernard. But of course we’ve got pcg artist development.com. And then also your socials are literally just at Bernard Porter, mm-hmm.

That’s correct. So that’s, that’s the easiest way to go follow you and look at the coffee that you’re having. At the coffee shop. That’s right. But yeah, we’ll make sure we link all of that stuff. We’re gonna put your full bio and everything because I think it’s amazing. And I wanna make sure that people get to read it and dig in.

It’s been incredible. I’ve had so much fun on this conversation and I can’t wait to see where, where our friendship goes from here and yeah. Well, I’m here for you.


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