It’s time to understand how the “future focused” artists like Will.I.Am, Grimes and even Janelle Monae are starting to view AI Music and A.I. Music Generation as a path to business profitability. We’ll also explore the other side of the AI Music argument in an effort to understand why some artists may suffer as a result of the AI boom.
Embracing the Future: How Artists Are Profiting from AI Music
The rise of AI-generated music is ushering in a new era for the music industry. While some view this seismic shift with hesitation or even fear, others see immense creative and financial potential. On the latest episode of The Future of Music podcast, hosts Jonathan Boyd and Ryan Withrow dive into how forward-thinking artists are finding ways to leverage artificial intelligence to take their careers to new heights.
Will.i.am Foresees a “New Renaissance”
Kicking off the podcast, Jonathan and Ryan discuss recent comments made by musician and producer will.i.am regarding AI music technology. will.i.am stated that AI represents “a new renaissance in music” with the ability to create sounds in ways that haven’t been possible before.
While will.i.am acknowledged the need to address issues around protecting artists’ likenesses and intellectual property, his outlook remained highly positive. In fact, he was shocked by an AI-generated song mimicking his style so accurately it was as if he wrote it himself.
This enthusiastic embrace of AI as a force that can elevate music represents a markedly different perspective from those expressing hesitation or negativity.
Many Producers See AI as a Net Positive
Transitioning from discussing high-profile artists to everyday music producers, Jonathan and Ryan examined survey results indicating most producers don’t perceive AI music as wholly negative either.
While 73% believe AI could replace aspects of their roles, only 17.3% hold an outright negative viewpoint. Approximately 35% feel AI brings net benefits to music production – helping eliminate tedious tasks so producers can focus more on creative expression.
An Artist Making Bank from Her AI Voice
Delving into real-world examples of artists monetizing AI, the hosts analyzed avant-garde musician Grimes partnering with distributor TuneCore. Through this deal, Grimes is allowing her voice to be used in AI-generated songs, collecting handsome royalties without having to lift a finger.
Jonathan likened this to the first Fender Stratocaster guitar – an ingenious design that can now be replicated endlessly. Grimes has already put in the work honing her vocal talents and style. By permitting access to an AI mimicry of her voice, she spared herself additional labor while profiting.
AI Unlocks New Creative Potential
Expanding on why AI music abilities unlock new creative potential, Jonathan enthusiastically discussed concepts like:
- Remixing existing songs with studio-quality vocal isolations
- Collaborating with AI renditions of top artists without the logistical headaches
- Producing tracks with AI replications of iconic musician’s styles
For hobbyists and professional producers alike, AI minimizes barriers that historically limited creative output.
Leveraging Your Brand Equity
Jonathan also touched on an important point regarding AI music – the ability to leverage your existing brand equity. Using examples like athlete branding deals and Hollywood stars endorsing products, he explained how AI music allows artists to capitalize on their established talents and audiences.
Just as sports hero Roger Federer profited from his athletic career through shoe deals, musicians can license AI versions of their voices. This “branching out” piggybacks off the brand loyalty built from fans supporting an artist’s authentic creative works.
AI Music Is Here, Time to Embrace It
While debates rage around AI music, Jonathan and Ryan emphasized embracing the inevitability of this technology while seeking positive opportunities. Fear and negativity will only serve to stifle creativity growth. Grimes offers the blueprint – eschewing fruitless resistance in favor of crafting new business models tailored to an AI-powered future.
For producers and artists still uncertain where they stand, Ryan suggested identifying specific pain points that AI solutions can alleviate. Time saved from mundane tasks translates to more energy poured into the parts of music-making they’re passionate about.
Based on the insights and real-world examples covered in this episode, Jonathan and Ryan make a compelling case – there’s never been a better time to creatively flourish by harnessing AI’s potential while securing your financial future. The new musical renaissance awaits.
So are you ready to embrace it? Tune into The Future of Music podcast to hear more!
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